In order to increase participation and successfully ID voters from this Midwestern state, we utilized Voice Variable calls.  Our personal touch did more than simply acknowledge the voter by name.  We informed the voter of the dollar amount that their county and local schools would receive upon passage of the issue. The personalized, micro targeting nature of these calls compelled more people to respond to the ID questions.

We divided our targeted universes into three tiered groups. We targeted one tier of likely voters with an Auto Voice Variable ID call, and then followed up with live calls to the people we did not reach. 

We grouped the remaining contacts into a final tier, and then used Auto ID calls to identify strengthen our ''likely voters'' file.  Auto Voice Variable ID calls allowed us to identify large numbers of voters in a very short period of time and at a lower cost than traditional live ID calls.

We called a targeted list of voters with this program which mentioned the voters name and county then proceeded to ask the voter a series of questions – those included political party, ballot test, and issue question.

Recipients then pressed appropriate buttons on their keypad to respond.

The voice variable automated ID calls ran over a series of two nights attempting to reach live respondents.