| Website, Email and Fundraising Solution: 2005-2008 Non-Profit |
| Product: |
In October 2004, a national advocacy group enlisted New Media to restructure and redesign its website and create a comprehensive, outsourced online communications package to help the organization expand its outreach and strengthen its support base.
New Media changed the course of the organization’s online presence, ensured a positive return on investment, and helped the organization emerge into a top-tier powerhouse online. |
| What We Did: |
New Media developed a new website with intuitive functionality and navigation, structured an email marketing strategy, and engaged an online fundraising campaign. |
| How We Did It: |
Through coordination with the organization’s marketing team, New Media built and implemented a strong responsive email file.
This occurred by testing email send times and days, messages, and segments. We planned around the results and built upon these optimized efforts.
We also added an efficient, user-friendly forward-to-friend feature effectively allowing supporters to contact prospective supporters via their own contacts. Through our tracking of open rates, click throughs, and forward-to-friend results, we began to gain traction among current supporters. |
| Results: |
From 2005-2008, New Media:
- Expanded the email list by 40% to over 1 million email addresses
- Boosted online donations by 122% to over $3.1 million
- Increased traffic by 576% to 2,433,772 page views a month
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